The Ultimate Guide To Google Analytics Hits: What Are Hits & Its Limitations?

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The Ultimate Guide To Google Analytics Hits: What Are Hits & Its Limitations?

2023-03-29 20:12| 来源: 网络整理| 查看: 265

Pageview Hit:

By default, only the pageview hit data gets sent on every page load by the user. The easiest way to see the data is to open the chrome debugger network request & search for collect request

Data Sent: (* marked are a compulsory parameter)

 

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t pageview Hit Type* dl https://www.digishuffle.com/ document location* dt Digishuffle – Page Title document title …… …… Other Browser Variables … … Other Browser Variables

 

Dimensions & Metrics Populated:

Users Sessions Pageviews Page URL Page Title Screen Resolution Browser Language Operating System … etc etc

 

Screenview Hit (for Apps):

If you have installed google analytics setup in your app, then the screenview hit will send the following data to the servers.

Data Sent: (* marked are a compulsory parameter)

 

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t screenview Hit Type* an Calculator App Name av 2.0.0 App Version aid com.calc.app App Id aiid com.vending.android App Installer ID cd home Screen name

 

Dimensions & Metrics Populated:

Users Sessions Screen Views Unique Screen Views Screens / Session Screen Name App Name App Version App ID App Installer ID

 

Event Hit:

To send an event hit, you’ll need to implement custom coding. Also, it’ll depend on what you are using to fire analytics tags (GTM or analytics.js/gtag.js).

If you’re using GTM, you can create a universal analytics event tag to send an event hit.

The reports are available in the Behavior > Events > Top events section.

Data Sent: (* marked are a compulsory parameter)

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t event Hit Type* ec downloads Event Category* ea link clicks Event Action* el analytics guide Event Label ev 100 Event Value

 

Dimensions & Metrics Populated:

Event Category Event Action Event Label Event Value Total Events Unique Events Event Value Avg. Value

 

Ecommerce Hit:

To clear the confusion, let me iterate something. There are 2 ways to track ecommerce data on your website.

Enhanced Ecommerce Tracking – Data is sent via pageview or event hit. Ecommerce Tracking – Data is sent via ecommerce transaction & item hit.

NOTE: Both cannot be implemented at the same time for the same property. 

So, ecommerce hits are only sent when you implement ecommerce tracking & not enhanced ecommerce.

Ecommerce tracking hit simply has 2 sub hit types:

Transaction hit Item hit

Let’s take a look at what data gets sent per hit.

Also, once you enable the ecommerce reports, you will find the data in the Conversion > Ecommerce section.

Data Sent – Transaction Hit: (* marked are a compulsory parameter)

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t transaction Hit Type* ti 1001 Transaction ID* ta formalShoes Transaction Affiliation tr 100.00 Transaction Revenue ts 10.00 Transaction Shipping tt 5.00 Transaction Tax cu USD Currency Code

 

Data Sent – Item Hit: (* marked are a compulsory parameter)

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t item Hit Type* ti 1001 Transaction ID* in Shoes Item Name* ip 100.00 Item Price iq 1 Item Quantity ic QW12ED Item Code / SKU iv shoes Item Variation / Category cu USD Currency Code

 

Dimensions & Metrics Populated:

Transaction ID Revenue Tax Shipping Quantity Product Product SKU Product Category Unique Purchases Product Revenue Avg. Price Avg. Qty etc…

 

Social Interaction Hit:

These hits will populate the social reports in google analytics (Acquisition > Social > Plugins). These hits also need custom setup & are an option for implementation.

Data Sent: (* marked are a compulsory parameter)

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t social Hit Type* sa downloads Social Action* sn link clicks Social Network* st analytics guide Social Target*

 

Dimensions & Metrics Populated:

Social Action Social Network Social Target

 

User Timing Hit:

These hits will send the timing data to Google analytics. They need custom setup & are an option for implementation.

They will populate the User Timing reports. (Behavior > Site Speed > User Timings)

Data Sent: (* marked are a compulsory parameter)

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t timing Hit Type* utc Page Tab Time User Timing Category* utv Visible Tab User Timing Variable* utt 100 User Timing Time* utl /digixport/ User Timing Label

 

Dimensions & Metrics Populated:

Timing Category Timing Variable Timing Label Avg. User Timing User Timing Sample

 

Exception Hit:

Exception tracking allows you to measure the number & type of crashes/errors that occur on your property. You can learn more about exception tracking via analytics.js here.

Data Sent: (* marked are a compulsory parameter)

Variable Data Explanation v 1 Protocol version* tid UA-12344523-1 Property ID* cid 123453443.214124124 Client ID* t exception Hit Type* exd SyntaxException Exception Description* exf 1 Exception is Fatal?*


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